César Ganimi

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I’ve researched the graphic arts made in 16th and 17th century to develop my own visual identity.
All the elements were created to evoke a classic look.

 

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The initials CG were created in the same grid system used in the construction of Romain du Roi (a typeface designed for King Louis XIV).

 

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I’ve selected the typeface Calendas Plus to use on my stationary and portfolio. The serifs have a humanist stroke that recalls an elegant calligraphic feel.

 

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Red is the main color used throughout the identity. Beige colors are applied as secondary colors.

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